EzineArticles.com: The average woman has tried to lose weight at least 5 times in her life, usually with a different diet each time, and obviously without success. Either the diet didn’t work, or it did work but was too hard to stick to and so abandoned. Whatever the reason the end result is the regaining of any lost weight, often with a little extra, and probably a feeling of failure, hopelessness, and resignation to never having the body they desire.

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Comfort Eating And Why We Do It